Wednesday, June 2, 2010

Paint the hillsides

What an amazing idea...


Thanks to Print and Graffart for sharing this beautiful idea of art.  The Favel Painting project was a dream to paint an entire hillside favela in the center of Rio.

"...Praça Cantão, the square at the entrance of the community of Santa Marta has been the scene of a spectacular art intervention and was turned into a vibrant artwork of monumental scale. 34 houses on the giant hillside favela, located in the center of Rio de Janeiro, have been painted in a design of colorful rays, radiating into the city. This 7000 square meter artwork is part of the ‘Favela Painting’ project by Haas&Hahn (Jeroen Koolhaas and Dre Urhahn), a project that aims to transform communities into landmarks and inspirational monuments as a part of Rio’s image, next to the statue of Christ the Redeemer and Sugar Loaf mountain." (Graffart)


They have such a desire to improve the lives of those in the favela's through art.  "'This work of art can make a colorful difference in the lives of local individuals, the community and the city of Rio. It has the potential of working as a catalyst in the processes of social renewal and change' said Dre Urhahn, one of the Favela Painting artists. Realization of the artwork is largely driven by the inhabitants of Santa Marta. 25 local youth have been trained as painters, providing for their own income and being responsible for turning their own neighborhood into a colorful monument. This grassroots method of working has proven to be successful in earlier projects, and gives the local community empowerment, pride and color." (Graffart)



Such a beautiful story.